Behind-the-Scenes of Our Spring '14 "Madagascar Edition" Photo Shoot

Another PVBLIC season is designed, done, shot and off to the trade shows! This time we're taking our customer to the African Island of Madagascar. We had our lookbook shoot for "Madagascar Edition"last weekend.

Photo shoots can be both the best and worst time of the season for us. The planning and stress is a bit overwhelming but seeing the last 5-6 months of work come to fruition (something literally created from nothing) is super gratifying! In saying all of that, we couldn't do it without the help of many people...so a huge thanks to Marcell, Andrey, Carlos, Bronwen, RJ, Michael, Ryan, Klavierhaus for the space and of course photog Meg Urbani and Models Zuleika & Carlens. xoxo!

Check out some behind-the-scenes snaps and vids of our Spring/Summer 2014 collection below!

Accessories!!

Marcell and Tara "Zhuzhing" and rolling up the reversible shorts.

Michael was our plant designer and beautifully handled the leaves & props (much better job than I'm attempting here).

And below is a sneak peek of some of the final photos. Thanks again to everyone involved. Full lookbook coming soon!

PVBLIC Featured in Interactive Webzine 'SHK'.

We are so proud to be featured in SHK (Seen / Heard / Known) Magazine. If you have not yet seen this digital mag, prepare for your mind to be abuzz! You can see the whole issue online, but it's the iPad experience that really stuns. It's like a traditional magazine but super-interactive with beautiful, artsy, transparent layers, clickable music clips from upcoming artists and travel tidbits all shown in this exciting two-way transfer of information. Really incredible and we're so happy to have a few of our men's pieces from various collections in there! See below for the screenshots.

From the mag's site:

SHK is a digital magazine based off the blog SeenHeadKnown.com, which is a contemporary fashion, music and lifestyle website created in New York City. The mag is a quarterly publication inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media.

If you're not already on it, run to your iPad or iPhone and download the app now at this link: https://itunes.apple.com/us/app/shk-magazine/id623433878?mt=8

"Mongolia Edition" featured on High Snobette and WeAreTheMarket!

Thanks to High Snobiety / High Snobette for visiting us at Capsule NYC and featuring our upcoming Fall '13 collection on their super-fab blog:

We're also happy to be in the great company of these other designers with a multi-culti flair this season in We Are The Market's "Going Global" story:

"Mongolia Edition" making the rounds!

New "Galapagos Edition" Styles at Kitson!

Right now we have some brand new styles at Kitson's online store. They have a few exclusive things including the below laid-back, California hoodie you won't find anyone else. And if you're in the SoCal area, we have some super cute tank tops in-store too so go check 'em out!

Kitson Melrose Men's and Women's Clothing and Shoes, Jewelry, Apothecary, Candles, Gifts & More

8590 Melrose Ave.
West Hollywood, CA 90069

310-855-9635

Hours of Operation:
(Pacific Standard Time)
Monday through Friday 10:00am - 8:00pm
Saturday 9:00am - 8:00pm, Sunday 11:00am - 7:00pm

PVBLIC is a 'Smash'!

Last night's episode of NBC's Smash entitled "The Fringe" featured not one but two PVBLIC shirts from our Fall '12 "Ukraine Edition"! Amazing!

PVBLIC's "Carpathian" crew neck t-shirt.

The funniest part is that PVBLIC is being worn by the character of "Kyle" (who plays a writer of the show-within-the-show) and he starts the scene by saying "Oh hey someone tweeted about us". See they need press too! So this blog post right here is life imitating art, imitating life.

PVBLIC's "Byzantine" shirt in black (on left.)

Thanks, Smash! 

These and other PVBLIC t-shirts can be found at Alter in Brooklyn.

I Want My MTV Monday - "Galapagos Edition"

With the music in MTV long gone, we yearn for getting songs daily in video form. So just in time for PVBLIC's "Galapagos Edition" hitting the stores, we've compiled a video playlist in honor of those magically, mystical islands. We give you:

Beirut, "The Rip Tide" - the video for this song is simply stunning and completely inspirational.

Modest Mouse, "King Rat"- Modest Mouse as a band is full of tales and imagery of the great sea. Their animated video for "King Rat" is a protest against illegal whale hunts directed by the late Heath Ledger.  I'd personally go more with "The Whale Song" here (which I listened to incessantly while designing "Galapagos Edition") but the video for "King Rat" fits more within our theme. So here it is!

and of course, The Smashing Pumpkins, "Galapogos" - of which there has never been an official video, but the geek in me felt the need to link to this Final Fantasy fanvid. Holla.

"Galapagos Edition" Goes Live.

Spring is in the air! Check out our website for our full Spring '13 collection, "Galapagos Edition"- inspired by Charles Darwin's magical journey to the islands so many years ago. We just started shipping, so coming soon to a boutique near you!

Capsule NYC This Weekend!

Once again, we are pleased to be presenting our Fall/Winter '13 collection "Mongolia Edition" at the Capsule New York show tomorrow! The show is running Friday - Sunday (February 22-23-24) from 10-7pm. Hope to see you there!

Capsule NYC
Basketball City
299 South St (at Montgomery St), NYC

And right here, right now we're previewing our entire Fall '13 collection to the pvblic. Follow the link below to check out "Mongolia Edition" in full!

PVBLIC FW13 Mongolia Edition Lookbook

Christopher Campbell wearing PVBLIC during NYFW.

One of the finest dressed men at New York Fashion Week was stylist and BlackBook fashion director Christopher Campbell. During NYFW, the legendary Lanvin welcomed editors, clients, and influencers to an exclusive cocktail at their recently opened Men's Flagship Store…so of course Chris was there and he was wearing PVBLIC's "Mongolia Edition" puffy jacket at the event. Werk!